Coaching, Why It’s not Just for Athletics Anymore…
Today’s Small Business Owners Deal with Many Challenges that can be Overwhelming, Stressful and Tiring. So… to get off the Sidelines and into the Game, Entrepreneurs are Hiring Business Coaches to See Them Through.
Competitive markets, uncertain economy, customer loyalty, up-to-date technology, employee satisfaction, time management, prioritization, rising costs of doing business and personal checks and balances are just a few obstacles small business owners face in the world today. However, more than ever before, they are seeking help from a business coach – someone who can offer proven techniques to make their business thrive.
Most top performers, regardless of their given field -- business, athletics, stage and screen, etc., have had a coach at one time or another. In fact, during his TED speech in April 2013, Bill Gates makes the point of saying, "Everyone needs a coach." And he continued by adding, "We all need people to give us feedback. That's how we improve."
In addition, a coach can provide valuable assistance, advice and support no matter if you are on top of your game or feel like your business has been sidelined. Here are some reasons why a Certified Business Boach, like me, can help you:
Ruts are No Fun. Doing the same thing over and over with no success seems silly so why continue to run in circles? A business coach can instruct you to take a step back and look at the big picture. He or she can offer new and proven practices that may be a better fit for your business – it’s like someone coming in with a fresh perspective to help you see things in a different light.
Let’s Have an Idea Bounce Off. Sometimes we have great ideas rolling around in our heads; however, we are not quite sure how to implement them or may be too scared to test them out. Business coaches are like sounding boards – you can bounce ideas off of them in a safe and trusting environment. As a team, you can both come together to determine if your new ideas are a “go” or a “no-go.”
Creative Juices are Supposed to Flow. A business coach can help you identify business opportunities that you may not have considered. From a new marketing plan to time management, coaches can get those creative juices flowing and breathe new life back into your business and into you!
Prioritizing is Half the Battle. Prioritizing work is a big part of any business. It’s the difference between running a business proactively or reactively. If we don’t stick to the most important tasks, we end up reacting to our business on a daily basis – ultimately losing direction, vision and profits (As the saying goes, “We tend to get lost in the weeds.”). A business coach can help you prioritize and stay on task -- keeping you ahead of the game and profits and out of the weeds.
Look Into the Crystal Ball. Defining and redefining your business strategy will determine the direction of your business and what it will look like in the future. It’s an overwhelming and laborious process. A certified business coach can assist you in creating and implementing a business strategy for each aspect of your business. Together, you can propel your products/services and profits to the next level with certainty and confidence.
I will leave you with one final thought, “No matter how brilliant your mind or strategy, if you’re playing a solo game, you’ll always lose out to a team.” — Reid Hoffman, LinkedIn co-founder.